Real estate relies heavily on visual motivators. There is no better way to show off the virtues of your home than through video (apart from doing an actual, in-person walk-through, of course!). Video gives the prospective buyer the feeling of moving through the home, and is far more descriptive of the space than still images can ever hope to be. Real estate video marketing conveys information effortlessly and quickly. Viewers can see how rooms and spaces connect and get a feel for the flow of the house or property. Video is also a great way to show accurate room size and home features.
Video is indispensable as part of any real estate professional’s online marketing plan. Home buyers are using the internet to search for homes, first and foremost. Your target market is online. And while the average visitor spends a mere 48 seconds on a website, that time increases to a full 5 minutes, 50 seconds when the website includes relevant video. When you’re marketing a home, it couldn’t be easier to create relevant video – your viewers want video of the home!